Meaning of marketing
What is marketing? Nowadays it is very common to hear about companies and different organizations, marketing or marketing in Spanish, but actually which means the concept of marketing? This consists in a set of different principles and practices that are run by professionals in the field with the to increase and promote the demand for a product or service determined, also position a product or service in the mind of the consumer. Also refers to marketing refers to the study of this subject as a career.
Marketing analyzes the management of each company, not just their own, whether it is not also important to analyze the competition to see which issues is best and take those ideas to enrich the technique. Also the marketing identifies needs in the consumer to create new products or services.
Marketing greatly facilitates the everyday life of all people, for example with the announcement of a product that promotes the growth of hair that did not know, and that can solve us this problem. So happens not only with products of cosmetics but with food, beverages, clothing and footwear, among others. Here is related much also with the advertising, doing that what is is exposing and in the mode in that is it is doing is very desirable for the public to which is points.
In this case we can give as an example a pair of shoes to play football that are advertised by a recognized and important player in the advertisement make us believe that wearing the product will make us play better, almost as who stars in the ad. Is known also that the companies many times sold lies, but the work of the marketing not is selling truths, if not sell the product or service in question.
Types of marketing
There are several types of marketing. We can start by naming the international marketing, that would be the same set of practices and strategies, but that is oriented to the promotion and marketing of a product or service that will be sold around the world. The marketing social consists of articulate them practices fundamental of the marketing, making emphasis in increase or maintain the welfare social, the health human and the protection and conservation of the environment. Social marketing puts ethics on the rise. Direct marketing tries to make direct contact with the client or consumer to be able interact with him. The latest of the increasingly is the digital, one that uses modern means of communication to reach your customer.
Marketing uses various Tools, such as markets, segmentation of the public research, the positioning of product or service, including serving to be able to add a value extra to one brand, so the consumer perceives it and is for that reason that want that product/service and not another. This value added also tries to do that the customer is willing to pay what it's worth.