Meaning of marketing
What is marketing? Nowadays it is very common to hear about
companies and different organizations, marketing or marketing in Spanish, but
actually which means the concept of marketing? This consists in a set of different
principles and practices that are run by professionals in the field with the to
increase and promote the demand for a product or service determined, also
position a product or service in the mind of the consumer. Also refers to
marketing refers to the study of this subject as a career.
Marketing analyzes the management of each company, not just
their own, whether it is not also important to analyze the competition to see
which issues is best and take those ideas to enrich the technique. Also the
marketing identifies needs in the consumer to create new products or services.
Marketing greatly facilitates the everyday life of all
people, for example with the announcement of a product that promotes the growth
of hair that did not know, and that can solve us this problem. So happens not
only with products of cosmetics but with food, beverages, clothing and
footwear, among others. Here is related much also with the advertising, doing
that what is is exposing and in the mode in that is it is doing is very
desirable for the public to which is points.
In this case we can give as an example a pair of shoes to
play football that are advertised by a recognized and important player in the
advertisement make us believe that wearing the product will make us play
better, almost as who stars in the ad. Is known also that the companies many
times sold lies, but the work of the marketing not is selling truths, if not
sell the product or service in question.
Types of marketing
There are several types of marketing. We can start by naming
the international marketing, that would be the same set of practices and
strategies, but that is oriented to the promotion and marketing of a product or
service that will be sold around the world. The marketing social consists of
articulate them practices fundamental of the marketing, making emphasis in
increase or maintain the welfare social, the health human and the protection
and conservation of the environment. Social marketing puts ethics on the rise.
Direct marketing tries to make direct contact with the client or consumer to be
able interact with him. The latest of the increasingly is the digital, one that
uses modern means of communication to reach your customer.
Marketing uses various Tools, such as markets, segmentation
of the public research, the positioning of product or service, including
serving to be able to add a value extra to one brand, so the consumer perceives
it and is for that reason that want that product/service and not another. This
value added also tries to do that the customer is willing to pay what it's
worth.